Social overview
All networks, this period against the one before.
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Creator posts that tag us
Instagram posts that tag the store, and Collabs.
Where customers heard about us
Cashier taps in Purchase Coins, from the POS through Corporate.
Website & Chat
claw-mart.com chatbot, both stores.
Website visits · Google Analytics
Store sales
From the POS, through Corporate.
What moves sales
Rain and school days next to daily sales.
Look ahead: next 7 days
Suggestions only: you decide every promotion and every dollar.
What moved sales so far
Promotion codes
Made here, approved on your phone, created by the store POS.
Store comparison
Same dates, both stores side by side. The better number is highlighted in green, and each line says what the selected store could try. Ads and posts are separate observations, never added together. Lines with fewer than three posts or no spend are marked as thin evidence.
Spend over time
Facebook and Instagram
Where the ads were shown.
Over time
Top campaigns
Highest spend in this period.
Organic posts
Facebook Page and Instagram posts in this period, boosted or not. Separate observations from the ads above; never added to them.
Best ads in this period
Ranked from Meta's own Results and estimated reach for the whole period: lowest cost per result first, then most people reached per dollar. Different goals are different units; compare ads with the same goal.
Results by goal and reach efficiency
Meta-reported results and estimated reach. Action types are shown separately and are never added together.
People reached · by age
Where they are · by state
Delivery by gender
Who Meta showed the ads to, as Meta reports it.
Feed, Reels and Stories
Where the ads ran: every Facebook, Instagram and Threads placement, with its click rate.
Targeting combinations and what they delivered
Interests in use
Behaviors in use
Targeting settings in use
Not collected yet
Comments
Comments on your own Facebook and Instagram posts (last 90 days), whether you answered, and who might be an influencer.
People to know
Everyone who tagged you or is in your influencer list, and people who comment often.
Chat
Messenger and Instagram direct messages (last 90 days): who is waiting for an answer.
Followers over time
Facebook Page likes and Instagram followers. Meta reports the level only when the account identity is read, so each "Account identity" read adds a point; the Instagram line before the first known level is rebuilt from Meta's daily new-follower counts (last 30 days) and is an estimate. Hover or use the arrow keys to read a day.
Where interactions come from
Reactions or likes, comments, shares and saves on the store's own posts in the selected dates, by network and by kind.
Posts, boosted or not
Every Facebook Page and Instagram post created in the selected dates, with Meta's lifetime counts for that post. Counts are Meta-reported engagement, not customers or sales.
Top posts
Highest interactions in the selected dates (reactions or likes + comments + shares + saves). Views and reach where Meta provides them. "Tagging us" ranks other accounts' posts that tag the store by likes plus comments.
What works
Average interactions per post by type, weekday and time of day, in the selected dates. Small samples are marked; treat them as hints, not conclusions.
Posting cadence
Posts published per week and the interactions they earned.
Influencer leaderboard
Every account that tagged the store on Instagram, ranked by likes plus comments on those posts. Views are the figures you enter on the rows below (Meta serves no views for another account's post); fees come from engagements and are owner-only.
Paid and organic by week
Reach from ads (Meta-estimated, from the Performance data) beside reach and interactions from posts. Two separate observations; they are never added together, and a boosted post appears in both.
Posts that tag us
Instagram posts by other accounts that tag the store. Meta gives likes and comments for these, not views or reach. Owner: set the relationship and a name on a row to record that account; it then counts in the leaderboard.
Followers and reach by day
Page likes and Instagram followers are levels; reach and profile views are per day.
Influencers
Creators you recorded and what their posts did. Type a fee on a creator's row to record a payment; fees stay on this computer and are never sent to Meta. "Add or link" below is for campaigns with several posts or a planned, unpaid status.
Add or link
Collected so far
Supervised reads of the Page and Instagram account; daily collection is off.
TikTok
The store's TikTok account and its videos, read once a day by the VM (OD-040).
Views per video
Each video read, oldest first, with TikTok's lifetime view count. Hover for the caption.
What works on TikTok
Average views per video by length and by weekday posted. Groups under three videos are marked; treat them as hints.
Top videos
Most viewed, with engagement rate: likes, comments and shares per 100 views.
Posting rhythm
Videos posted per month.
Every video
Click a column to sort. Counts are TikTok's lifetime counts per video.
Videos that tag us
Public TikTok posts by other accounts that @-mention the store (OD-043).
TikTok ads: next phase. Not connected yet. Reading TikTok Ads Manager needs your decision and TikTok's approval of the app; until then this tab shows the organic account only.
YouTube
The store's YouTube channel, read once a day by the VM (OD-045).
Views by day
YouTube Analytics: views of the whole channel per day, the last 90 days (YouTube fills the newest days a day or two late).
Top Shorts
Most viewed, with likes and comments per 100 views.
Every video
Click a column to sort. Counts are YouTube's lifetime counts per video.
Videos about us
YouTube has no "mentions" list, so other people's videos about the store are added by hand: paste the link and the channel name. Views and likes are what YouTube shows on the video.
Creators
Influencer nights and every creator side by side: who came, who posted, what it cost and whom to bring back.
Plan a pop-up or guest event
Each guest gets their own website link (it shows which creator sent visitors) and an invite text you copy and send yourself. Posts that tag the store are counted from the night until the end of the posting window.
Campaign results: creators vs Meta ads
Each paid creator's test or month against the same money in Meta ads, judged on customers (code redemptions at the POS) and sales, not followers.
Every period
Add a period (a test, one month, or Meta ads)
Creator pipeline
Everyone who could create for us, in one place: people who messaged about creating or collabs, accounts that tag us, and creators already on the list. Search, then move each one along: New → Talking → Follow up → Working with us (or Not interested).
Creator scorecard
Every creator on the list, best first.
Paid, gifted or organic
What each kind of creator brought: posts that tag the store and their likes and comments, and what they cost (owner only).
Tagged us, not on the list yet
Accounts whose posts tag the store (Instagram tags, TikTok mentions) but who are not on the creator list. Good people to invite next.
Automatic ads
Make an ad from a post you published, approve it, and the VM creates it in Meta, paused. You switch it on in Ads Manager.
Drafts and ads
Approve a draft to send it to the VM; it is created paused on the next run once automatic ads are switched on. Editing an approved draft takes the approval back.
Make an ad from a post
Facebook and Instagram posts of the last 45 days: the dashboard's own and the ones you made yourself. Boost: the post itself as a reach ad, with its likes and comments. Website visits: the post's photo or video with a Learn more button to claw-mart.com (a tracked link; the dashboard's posts only, it needs the file). Profile visits: an Instagram post that sends people to the store's Instagram profile (your cheapest clicks so far). A draft starts tomorrow at noon for 7 days at $5 a day around the store, with the audience that cost least; change anything before you approve.
Lessons applied
What a year of both stores' ads taught, and what every new draft starts with (OD-048).
What is built, and what is left
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New post
Your own post, as a backup to the automatic drafts. Saved items wait for your approval; nothing is sent to Meta from this page.
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Share to Facebook groups
No app can post in Facebook groups, so you share by hand; this card gives each batch of groups its own tracked link and keeps the log.
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Publishing readiness
How the drafts are timed
Google reviews
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Reply agent
Automatic replies for this store: which reviews, in which tone, and when.
What customers talk about
Topics and staff shout-outs found in the review text, reply speed, and reviews per week.
Actions on the listing by day
Direction requests, calls and website clicks as Google reports them. Hover or use the arrow keys to read a day.
Where the listing was seen
Impressions of the Business Profile by surface and device in the selected dates.
Reviews by month
Ratings and reply status by month.
Listing metrics by day
Collected so far
The VM reads the Business Profile every morning (the last 14 days, the location and the review ratings); Pull from Google opens the VM page for a supervised read of other dates.
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System health
Live status of this computer's Marketing AI services.
- Status
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Safety boundaries
- Network
- This dashboard answers on 127.0.0.1 only.
- Meta ads
- Read only. The ads token holds exactly ads_read; no campaign, budget or spend can be changed from here. Ads are made by hand in Ads Manager and published Off for your review (OD-032).
- Posting
- Facebook and Instagram posts go out only after you approve them on the Schedule tab, for the Palm Beach pilot (OD-028, OD-039). TikTok videos go to the account's drafts; you post them in the app (OD-040).
- Tokens
- Kept encrypted on the VM and never on this computer, in this dashboard, in Git or in a log. Entered only on the VM's private credential page.
- Collection
- Every morning the VM reads, read-only: Facebook and Instagram posts and followers (OD-027), the ads of both ad accounts for the last 14 days (OD-037), Google Business Profile (OD-031) and TikTok (OD-040). The Windows drain imports them within ten minutes. Pull from Meta still reads older ranges by hand.
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